Sometimes life's a pain, for everyone

By Louise Kinross

In 2013, Swiss disability group Pro Infirmis created a powerful ad called Because who is perfect? They invited people with a variety of disabilities, such as a curved spine or an amputated leg, to have their measurements taken, then made mannequins to replicate them. The mannequins were dressed in high-end clothes and put in store fronts on Zurich's main shopping street.

The same disability group just released a new ad above: Everyone is equal. No one is more equal. In this ad, people with disabilities experience common, everyday frustrations, like a vending machine that keeps spitting out change, which have nothing to do with disability. The spot was created by agency Thjnk Zurich and directed by American Jon Barber.