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Bloom Blog

Down syndrome ad makes light of 'special needs'

Tuesday is World Down Syndrome Day. Italy's CoorDown, a national group representing people with Down syndrome, released this humorous ad that questions the euphemism "special needs," suggesting people with Down syndrome merely have human needs. Go to www.notspecialneeds.com to learn more about the rationale for the campaign, which was produced by Publicis New York. Meow!