A new campaign aimed at providing Ontario parents with the facts about COVID-19 vaccination for children aged five to 11 flips the script on a familiar family topic. Parents, have you done your homework?

Just as children are asked to do their homework, now it’s time for parents to do their own to make an informed choice about COVID-19 vaccination for their children. It’s okay though, because children’s medical experts are helping to make this easy.  

The “Parent Homework” COVID-19 campaign, which launched this week, was created by the Children's Health Coalition, a collective of children's health organizations across Ontario. It features TV and digital advertising, social media content including videos (“Homework” and “Tutor”) and a new website – parenthomework.ca.

Parenthomework.ca offers reliable resources to families with the facts about the COVID-19 vaccine, a curated list of frequently asked questions specific to the five to 11 age group. It encourages caregivers to “talk to a tutor” through the SickKids COVID-19 Vaccine Consult Service, as well as to book vaccination appointments.

The goal: to support families by providing them with trusted information about COVID-19 vaccination for children and learn from medical experts – all in one place.

The Children's Health Coalition includes CHEO, Children’s Hospital – London Health Sciences Centre, Children’s Mental Health Ontario, Empowered Kids Ontario, Kids Health Alliance, Holland Bloorview Kids Rehabilitation Hospital, McMaster Children’s Hospital and  The Hospital for Sick Children (SickKids).

To learn more, check out parenthomework.ca and follow the Children’s Health Coalition on Twitter, Facebook and Instagram.