Genuine steps into his role on the Holland Bloorview Hospital Foundation Board of Directors with a deep sense of humility and purpose. He currently serves as the Associate Director at Landpower Real Estate, a boutique real estate brokerage based out of Markham, Ontario. Before joining Landpower, Genuine was a Director of a Shanghai-based investment firm specializing in structuring Joint Ventures and Private Equity partnerships in Canadian Real Estate projects. Genuine was a two year co-chair for the Greater Toronto United Way Blossom Ball, one of the largest fundraisers in the city.