January 23, 2013 – Holland Bloorview Kids Rehabilitation Hospital, Canada's largest children's rehabilitation hospital is pleased to launch filmpossible 2013.

For the third year, the online contest offers people the opportunity to raise awareness about childhood disability to their families, peers and the world at large.

"Since starting this contest three years ago, we've been absolutely astounded by the incredible photos and videos that our entrants have submitted," Sheila Jarvis, President and CEO, Holland Bloorview Kids Rehabilitation Hospital. "We've seen incredible works that have challenged us all to see disability differently. We look forward to this year's entries."

Getting involved is simple. Entrants can submit a two minute video or photo that shows how kids with disabilities experience life, focusing on both the ordinary, and sometimes extraordinary. Entrants can be bold, tender and hilarious.

Submissions will be accepted from until March 17, 2013.

Winners are determined by a panel of celebrity judges, including singer/song writer, Justin Hines, as well as public voting.

Grand prizes include $5000 for top video and $1000 for top photo.

People everywhere can view and vote for their favourite entries online at www.filmpossible.ca.

Cisco is donating $1 per vote cast to a maximum of $10,000 in Round One. Cisco will also award prizes to entrants who bring in the most votes in Round One.

What lens do you view childhood disability through? Make the world notice and win great prizes.

Filmpossible would like to acknowledge our generous prize sponsors: Cisco, Holland Bloorview Kids Rehabilitation Hospital Foundation, Muir Detlefsen and Associates, and GemsBok Technologies.

For more details on dates, rules and prizes, visit www.filmpossible.ca.

Holland Bloorview Kids Rehabilitation Hospital is Canada's largest children's rehabilitation teaching hospital. For over a century, we've pioneered treatments, technologies, therapies and real-world programs that give children with disabilities the tools to participate fully in life. Visit www.hollandbloorview.ca.

Available for interview: Holland Bloorview representatives, judges, previous entrants.

Media Contact:

Danielle Van Duzer
Sr. Communications Associate
416 425-6220 ext. 3706
dvanduzer@hollandbloorview.ca