Genevieve (“Evie”) Begy is a graduate of the London School of Economics with a BSc in Managerial Economics and Strategy and an MSc with Distinction in International Management. Evie joined The Kit, Torstar’s multi-platform beauty & fashion media brand, in 2014, where she has worked in a variety of roles to devise and implement the marketing mix for the portfolio. In her current role as Collab Director, Evie leads the team’s in-house integrated marketing and sales agency to develop innovative client media solutions within the vertical.